At the end, you'll be the judge, you will decide what magazine is your favorite and the reasons why. On our end, we wanted to bring you a recap of what they offer us from a more prefessional point of view. We put into consideration the essential elements that editorial work demands such as theme, composition, photography techniques, style, creativity and an original concept.
It is widely accepted that Chicago Social Magazine or more commonly known as CS magazine was the first publication in Chicago with fashion related articles distributed for free. The magazine took the industry by surprise with an expensive look and presentation; offering readers full page editorials and fashion related articles.
Consequentially, it did not take long for hip capitalists in the city of Chicago to realize the entrepreneurial potential in the publishing business, and as we can now see on every corner of Chicago's most trendy intersections there are literally dozens of them.
Many of these magazines have taken an appreciation for fashion that both applauds and hurts the industry. Issue after issue, readers are being bombarded with editorial spreads all of which are not necessarily professional. Some of these "publications" are extremely limited in regards to basic understanding of the field of fashion. These "wanna-bies" only hurt the fashion industry with spreads that offer no real comprehension that fashion is more than just a traditionally pretty model in a fussy outfit.
Now the question becomes, how does one differentiate between the so called "fashionable editorial" and the rotten ones? Well, we took it upon ourselves to gather a few of them to review their editorial content and let you compare for yourself, which magazines offer editorials worthy of the fashion industry's most stylish readers and which ones are just worthy of throwing away.
-"thanks for this- it really brightened my day! that was a fresh, unpretentious view of what's happeneing right now in the 'industry'.
great work!" sent via email by: f.b.
-"What about TIME OUT, recently they had a great editorial that I enjoyed so much, "Crimes of Fashion", how come you left it out? sent via email by: A.G.
-"I think you guys got right to the point, CS is a great magazine, however, they do all their photoshots in Los Angeles or NY, as a model I would love to do some work in there. I am glad someone brought it up" Brandon - Model
-ha, lol... UR magazine is doing their best so give them a break. sent by Nicole.
- Itís is extremely unfortunate, and in my opinion virtually fraudulent, that everything in CS is done outside of Chicago. What kind of testament is this to Mayor Daleyís Fashion Commission? I have worked as a Chicago based model for 9 years in this industry, and for 2 years as an owner of a Chicago-based fashion company, and I just canít understand why a Chicago-titled publication doesnít focus on fashion in Chicago. Is CS trying to tell Chicagoans that we have no sense of fashion? Josh Z.
- Your "assessments" of certain work confirms what I and two(2) of the editors you mention have long held....that many in the
Chicago fashion industry do not know what they are talking about nor do they have major national and international work experience to back up their "opinions". Perhaps your group should study the major fashion magazines such as W, Italian Vogue, Another Magazine, etc. Both Chicago FASHION and CS Magazine found that the caliber of photographers, models, etc. here in
Chicago are NOT at the world-class level and they choose to use people from the NY and LA markets. D.A.
-You guys rule! You should have mentioned that Image magazine is nothing but a "ripoff" of SCENE magazine, I know what you mean but imitation, also you didn't mention that the 3 magazines with the lowest scores are nothing but pages with pictures of people clubbing around the city, lot of terrible designed ads and for some of the publishers, their self-dedicated 15 minutes of fame tribute since they love posting their pictures all over the magazine. Right on guys!
A Chicago's magazines editorial review by: Cory N.