Fashion Business Terms-
Line: One of many terms that have multiple meanings in the fashion world. (1) n. Used to refer to the shape of a garment, as in “The dress has a simple line.” (2) v. In making a garment, putting a layer of fabric on the inside so that it hides the construction details. This fabric may be hidden, as inside a dress, or visible, as in a coat or jacket. (3) n. The clothing designed and produced by a designer or manufacturer for a particular season or time period. Collection is a synonym, and is more often used in high fashion. A secondary line consists of a less expensive group of styles made by a manufacturer and sold to a different market than the primary line.
Brand and trademark: A brand is a name, label, or mark assigned to a product by its manufacturer or distributor. A trademark is a word, design, or device assigned to a product or service by the owner. Trademarks can be registered so that no other individual or company can use the name or symbol. A brand can be a trademark if it is registered with the U.S. Patent and Trademark Office of the Department of Commerce. U.S. law requires that goods or services being trademarked must actually have been sold, so trademarks cannot be selected and registered in advance of their use. In many other countries, items can be trademarked before being used. Commonly used general terms, such as “silk,” “pants,” or “beauty” cannot be trademarked. Registered trademarks are designated with symbols. The symbols are ?, which is only used once the trademark has been registered; ?, a trademark for goods, and SM, a trademark for services. Registered trademarks are protected for a period of 20 years and are renewable.
International Fashion Terms-
Haute couture (French for "high sewing" or "high dressmaking"; IPA: refers to the creation of exclusive custom-fitted fashions. It originally referred to Englishman Charles Frederick Worth's work, produced in Paris in the mid-nineteenth century. In modern France, haute couture is a "protected name" that can be used only by firms that meet certain well-defined standards. However, the term is also used loosely to describe all high-fashion custom-fitted clothing, whether it is produced in Paris or in other fashion capitals such as London, New York, Tokyo and Milan. (Yes, saadly some people in Chicago use the expression not knowing what it means)
Haute couture is made to order for a specific customer, and it is usually made from high-quality, expensive fabric and sewn with extreme attention to detail and finish, often using time-consuming, hand-executed techniques.
Prêt-à-porter is the fashion design term for clothing marketed in a finished condition, in standard clothing sizes (in casual usage, off the rack or "off-the-peg"). Some fashion houses or fashion designers create ready-to-wear lines that are mass-produced and industrially manufactured, while others offer lines that are very exclusive and produced only in limited numbers and only for a limited time. Whatever the quantity produced, these lines are never one of a kind.
The antithesis of ready-to-wear is different depending on whether it concerns women's or men's fashion. In women's fashion high-end clothing made partly incorporating features requested by the client and to her exacting measurements is called haute couture. In menswear, it is usually called bespoke.
Sources credits:
http://en.wikipedia.org/wiki/Fashion
http://www.wwd.com/dictionary/fashion#fashion
We hope this article sparks the curiosity of some of those politicians, retired attorneys and fashion-gurus wannebies playing fashion and they get caught up in the real scene.